If you are not familiar with the ins and outs of social media, it is hard to decide between boost and ads. On the surface, they both look the same. Whether you choose to boost or create an ad, you’ll still need to choose your budget and audience.
So what IS the difference between the two? We’ll start by saying that both options are considered ads, but there are major differences between them.
We’ll start with boosted posts because they are less complicated then ads and a little easier to handle. It is pretty straight forward. You create a post and then you boost it to your target audience at a certain budget within a certain time. When you boost a post, it’ll show up in your audience’s Facebook News Feed as an ad.
When you land on ad manager (https://www.facebook.com/business/tools/ads-manager) it can be intimidating at first. You have many options for ad goals and you might get lost trying to figure out which goal to select.
This is a very important point in an ad cycle. We always recommend creating a plan and strategy before starting to spend money. Ads Manager helps you do exactly that – think before you act.
The Ads Manager guides you and takes you through the necessary steps to create an ad the right way.
Another thing you can do by using the ad manager is to choose different ad placements. You can create carousel ads, add specific descriptions and add a call-to-action button that’ll drive more of your audience to take action, and use advance targeting capabilities.
Boosted posts allow you to focus on website clicks, Page engagement, and local business promotions, wherein ad manager you’ll be asked to choose your ad goal like store traffic, conversions, and lead generation.
You probably ask yourself, ok…so when should I use a boost and when ads?
It all starts with your goal, what are you trying to achieve. Is it more page likes, website conversions, user engagement. Don’t just put money and run an ad. Think first.
Boosted posts will help you with raising awareness on social media, more page likes, engagement etc.
Facebook Ads will help you be much more specific with your objectives and help with website conversions, video views, shop orders etc.
Our recommendation is to combine both boost and ads. Boost will help with awareness where ads will convert the lead.
This will help in the short and long term when promoting your business on social media.