Urban Maharajas is North America’s first Indian restaurant with organic food.
Urban Maharajas was a newer restaurant that needed to increase patronage fast and spread the word about its unique fares. Their website was not visually appealing and they had the added challenge of being in a hidden plaza, away from foot traffic and visibility to drivers passing by.
After our initial meetings, we performed a communications audit for Urban Maharajas. We noticed that there were information gaps and missed communication opportunities we could leverage.
The restaurant needed to be promoted to increase awareness at the same time as building enough interest to motivate people to try them out. To maximize their marketing budget, we built a strategic marketing plan that focused on social media, online advertising and word-of-mouth.
Urban Maharajas needed to see a quick uptick in guests. Like most new restaurants, the first couple of years are make-or-break and Urban Maharajas needed more guests to help increase revenue.
We aggressively started online advertising and social media promotion to create excitement and interest in the restaurant. We drove people back to the website and their social media channels where we were doing in-store promotions.
At the same time that we were building the website and creating online excitement through advertising, we were systematically building their social media channels to align with the updated visual brand.
We featured daily restaurant promotions, special food creations, and dine-in specials, showcasing who Urban Maharajas is and what they offer.
As part of the marketing strategy, we wanted to leverage an important tool for restaurants – influencers. With our social media efforts, we were starting to attract reviews and engagement from food-focused influencers holistically but wanted to create even more benefit for the restaurant from these relationships.
We hosted a series of food influencer events at the restaurant with carefully selected invite lists that included influencers with high numbers of followers. The influencers posted throughout the events and provided reviews after, bringing in business and increasing social media engagement.