What is integrated marketing and why do I need it?
Integrated marketing is all areas of marketing communications – like advertising, social media, digital communications, direct marketing, events, public relations, and sales – blended together into a seamless campaign that touches all of your outreach platforms and channels. Simply said? It’s the energy that propels your brand to the next level.
Rarely, is the road to success linear and on one platform. To see bigger results, you need all of your marketing and communication efforts working together to tell the story of what you do and why your customers need your product or service.
We use a 360° approach to building a strategic marketing plan. This means that we spend the time to really listen about what you need before we determine how to get there. Using our holistic approach, we have helped our clients build their businesses, derive more revenue and increase awareness with their target markets. Now it’s your turn.
Why do I need a marketing plan?
One-off tactics will sometimes help move you in the right direction towards your goal but they aren’t enough to see you to the finish line. A strategic plan maximizes your marketing efforts and budget to ensure you are taking advantage of all the opportunities available to build your brand, increase sales, or see business growth.
A strategic marketing plan lets us weave targeted communications across all of your platforms to create strong key messages that resonate with your audiences. Why broadcast your message from only one place when we can leverage them all?
How do you do it?
We take the time to really understand what your business is looking to accomplish. It may be a more targeted goal like boosting website traffic or a more aggressive one like taking over increased market share. You may not even be able to articulate the goal upfront – and that’s ok – because we have extensive experience in defining where businesses need to go to see success.
Whatever the goal, we deep dive into the challenge or opportunity by: